(p. 133) Customer lifetime value:
选项:
A:Involves hard thinking and analysis of how the product fits into the value-added process
B:Is an estimate to improve market share potential and track performance
C: Is an estimate of the net present value of the stream of benefits from a customer, less the burdens of servicing the account
D:Is an estimate of satisfaction or buying intentions
E:Involves sorting prospective customers on the basis of how they buy
发布时间:2024-04-22 23:09:07