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Introduce the methods of Marketing Research.(中英文简答)
中英文
发布时间:
2024-06-10 20:35:09
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相关试题
1.
It is one of the oldest methods in marketing research. 选项: A:Observational research B: Focus-group research C: Survey research D: Behavioural data
2.
The main methods of marketing control include ()
3.
Research based on observational methods can be broadly classified as ______ or qualitative research.
4.
According to the methods of research, the research can be classifiedeither fundamental research or applied research.() A: √ B: ×
5.
Describe the major contact methods used to collect information from respondents in market research.
6.
According to the methods of research, the research can be classified either fundamental research or applied research.? 正确错误
7.
Academic norms are some basic procedures, methods and requirementsthat researchers should follow in the process of scientific research.()
8.
Which of the following types of marketing research firms gathers consumer and trade information and then sells it for a fee (e.g., Nielsen Media Research.? 选项: A: custom marketing research firms B: syndicated-service research firms C: specialty-line marketing research firms D: generic marketing research firms E: focused marketing research firms
9.
According to the methods of research, the research can be classified
either fundamental research or applied research.() 选项: A、√ B、×
10.
The descriptive abstract includes information about the purpose, scope and methods , the major findings , results and conclusions of your research.( )
11.
According to the methods of research, the research can be classified either fundamental research or applied research.选项: A:正确; B:错误
12.
Academic norms are some basic procedures, methods and requirements
that researchers should follow in the process of scientific research.
()
13.
TYPES OF MARKETING RESEARCH COMPREHENSIONIn setting research objectives, marketers have to be clear on the purpose of research they areAbout to do that leads to marketing actions. The three main types of marketing research includeDescriptive research, causal research, and __________ research. 选项: A: virtual B: interactive C: financial D: interdisciplinary E: exploratory
14.
The descriptive abstract includes information about the purpose,
scope and methods , the major findings , results and conclusions of
your research.()
15.
Briefly describe the marketing process. (简答)
16.
TYPES OF MARKETING RESEARCH COMPREHENSIONIn setting research objectives, marketers have to be clear on the purpose of research they areAbout to do that leads to marketing actions. The three main types of marketing research includeExploratory research, causal research, and __________ research. 选项: A: virtual B: descriptive C: financial D: interdisciplinary E: interactive
17.
4、____ engaged in the sale of products using marketing methods which do not include a physical location. 选项:
18.
Which of the following is the oldest marketing methods? ( ) 选项: A:Search B:Social C:E-mail D:Online
19.
The contact methods for marketing research include 选项: A:mail B:Telephone C:personal interview D:online interviews
20.
The methods adopted from different studies can be very different, then what is the common guiding principle for introducing research methods in an AP despite the differences? 选项:A:Comparative analysis and a critical review of literature are the shared methodologies of all kinds of studies. B:The methodology has to include both qualitative methods and quantitative methods to guarantee the reliability of the research. C:The common guiding principle when one introduces the methodology of an AP is that the speaker is expected to justify why the particular methodology is the most suitable one for the current research. D:The methodology has to include experimental procedures and the simulation platform.
21.
A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement. The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products. This is an example of ________. 选项: A: a reverse marketing activity B: nonpersonal marketing C: sales promotion D: buzz marketing E: direct marketing
22.
The methods adopted from different studies can be very different, then what is the common guiding principle for introducing research methods in an AP despite the differences?选项: A:The methodology has to include experimental procedures and the simulation platform.; B:The methodology has to include both qualitative methods and quantitative methods to guarantee the reliability of the research.; C:Comparative analysis and a critical review of literature are the shared methodologies of all kinds of studies.; D:The common guiding principle when one introduces the methodology of an AP is that the speaker is expected to justify why the particular methodology is the most suitable one for the current research.
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